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Have you heard about the recent Google algorithm update?

It was just recently when I’ve heard this rumor again from my SEO Buddies talking about the new Google Search Algorithms – the thing that I am keen enough to know about. I explore over Google Search and on Google Blogs to see if there is really an official statement from Google with this thing. Fortunately, I found some related contents but not expressly tackling about the new algorithm.

But today, two emails dropped in my inbox confirming the rumors about the new Google Search Algorithms. Without trepidation, I accept the facts as true since the senders were of reliable source.

So here it is, the Google Search Algorithms. The first one has been long thought before but just implemented recently. The second one is the Googles Focus on Local Search Results.

CONTEXTUAL LINKS

Especially it has to do with links and your content. It shocks me that it took Google this long to implement this change, but the fix is easy. Get contextual links.

Some search engine experts are saying that Google is now placing more “weight” on links found within the actual content of our sites/blogs (called contextual links) rather than links found in the navigation menu, footer, sidebar, etc.

What does this mean to us?

If you use content/articles to promote something on the web, get back links and traffic then NOW is the time to step it up and create MORE content or get back links in the content. Well, if you are relying heavily on paid links, blog comments, forum profiles, etc. you may have seen your rankings drop.

What we need to do?

Getting back links from high Page Rank and popular related content is the best way to get more profits because contextual linking is the practice of integrating links to the most significant pages within your website or on the other related websites. When linking within content to an important page, make sure that any links placed on the page are contextually relevant and have contain keyword-focused anchor text.

Article submission is also one of the best ways of this development. You can easily submit an article of 300 to 500 words. But to be on the safer side you need to insure that your site is set up on an exclusive IP. This method is easy and popular but it should be done very safely and properly.

LOCAL SEARCH RESULTS

Another change in Google Search algorithm is that Google now focuses on listing results that are local/regional and have office address and phone number through Google’s Local Business listing service at the top of their search results.

They made it easier for us to find local stores that sell the stuffs we are looking by adding information about product availability to the SERPs. This must be a strategy to focus on regional information that is more appropriate and helpful to users.

How to optimize for Googles Local Search?

To optimize for local search in Google, you should update first your online local business listings or if not yet engaged in any local listings then this gonna be the time to be listed in some interactive yellow pages.

The method requires that you first maintain your local business listing, followed by your initial update, and then you have to consider constant monitoring and managing the local business listing just like your website.

The listings will serves as the best support tool to your primary website to rank in local search. In order for you to show up in the search results you have to be sure the local business listing has all the right information about your business, services, and products.

To name a few websites asides from Bing, Yahoo and Google local listings: Local.com, Yelp.com, Merchant Circle, Citysearch and many others sites, search engines, social networks, 411 websites, GPS websites, and some business directories.

These changes were part of vast changes that Google undergone this year like the Google Instant, Speed Matters, etc. Luckily all have been for good reasons and may provide better search experience.

If you want to add something on this article, just drop a comment! Thank you!

Related osts:

• Google Webmaster Tool: Google Started Showing more data, chart around top search terms

Search engine marketing is an umbrella term that describes a particular niche of internet marketing activity. Ultimately all of the different methods described under the term have one goal – to promote a website by increasing its visibility in Search Engine Results Pages (SERPS).

There are a variety of different methods used in search engine marketing though. These range from arguably conventional advertising arrangements to more complex methods that exist exclusively on search engine platforms; here are the two types of search engine marketing that form the backbone of the industry:

SEARCH ENGINE OPTIMISATION

This is one of the most effective ways of search engine marketing because if its done well, its practically invisible outside of your websites prime position in SERPs. Search engines deliver results based upon the keywords that users enter in their search query, returning the websites that their algorithms judge to be the most relevant to that specific query.

SEO is the strategy whereby the volume or quality of traffic to a website is improved by making sure that the site appears higher in SERPs. The idea is that by targeting keywords specific to the websites target audience, the likelihood of reaching a relevant user is much greater.

Search engine optimization differs from other forms of search engine marketing in that it is a form of ‘natural’ promotion – of making a site feature better in the ‘organic’, unpaid portions of SERPs. There are many different tactics used in SEO but ultimately it is based around the strategic manipulation of links, page content, meta information, site design and search engine policy to target certain keywords and certain search engine users.

PAY PER CLICK

The other side of the search engine marketing coin is PPC – Pay Per Click advertising. This type of advertising model, where advertisers only pay the host if their ad is clicked,is used across the internet but has some significant differences with Search. On search engines, advertisers typically bid on keyword phrases that will likely be used by their target audiences; PPC adverts on content sites are normally charged on a fixed price per click rather than via a bidding system.

PPC adverts typically appear in a separate area of the SERPs than organic results, to reassure users that results are being delivered to them via relevance rather than advertising budget. The three largest networks in search are, perhaps logically, the three largest search engine operators: Yahoo Search Engine Marketing, Microsoft AdCenter and Google AdWords. Each has different benefits to advertisers and fiercely competes to lead the way in Paid Search advertising.

Related osts:

• Factors affecting your website search engine rankings
• Internal Link Building for Higher Search Engine Rankings Page Rank

Search Engine Rankings are very important to bloggers. The main source of traffic for a website has always been through the search engines and they are the decisive factor to the failure and success of your blog. Most popular websites and blogs on the internet enjoy very good search engine ranks. This is why it is important to be aware on what really affects your search engine ranking.

To be really frank, Google has continued to be as secretive as possible about its algorithm while deciding the search engine ranking of a site. But we have continually gained an insight into what are a few parameters that matter to Google while it ranks the sites in its search engine results. This is why we say- Knowledge is power. So I am going to list out the factors which affect your website search engine rankings.

External Links

The number of sites linking to you is the major factor of your search engine rankings. But my advice on this point would be that try to go for high-quality links rather than focusing on the quantity of links you get. If you are getting two to three links from PR6 and PR7 blogs it is much more valuable than a hundred links from PR1 and PR2 blogs. So always focus on getting your blog links from quality sites. Another important thing to remember while generating external links is that you need to be careful not get linked from link farms or bad neighborhoods as this will immediately get you banned in the search engine results.

Domain Age

Google loves aged-domains that have been in use for years. Somehow Google begins to trust the site link a lot more and adds a lot of value to your domain age. Also, aged domains generally have back links from a lot of other aged domains. This helps you to gain a lot of authority in the eyes of search engines. Of course, just ensure that your aged domain was never in the black list of Google or such sort. It is quite commonly observed those sites which have been around for a few years rank higher in search engine results.

Frequency of Posting

The frequency at which you deliver new posts on your new blog matters a lot. Google loves new and fresh quality content to chew on. Google will give you a lot of authority if your blog is updated regularly. However, this will only matter if your content is unique and generally ineffective if youre posting only a few words of nonsensical verbs. Try and give your best to all articles and schedule them to be automatically posted. Scheduling posts is a great way to ensure that your posting frequency is consistent.

Content IS King

The content continues to be the king as far as search engine ranking is concerned. Without quality content no amount of link building will help you get a good search engine ranking. However, you will continue to get good traffic from search engines if you have a huge archive of quality content that is original. There is nothing more valuable than having a lot of solid content on your blog to improve your search engine rankings. Having quality original content can get you a lot of traffic for longtail keyword searches these are less popular keywords but will allow you to have a higher search engine ranking due to less competition.

Bounce Rate

A high bounce rate will also affect your search engine rankings. If you are confused about Bounce rate, well, according to Google, Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. It means how many people exit your site after just visiting their landing page without looking at other contents. You can check your blogs bounce rate in Google Analytics and take appropriate measures to tackle them. If your blog has a high bounce rate, then there is no need to panic there are plenty of ways to reduce the bounce rate of a website.

Broken Links

They are another turn-off for search engines. You must ensure that your site has no broken links. To do this, you can use the Broken Link Checker plugin. This will allow you to check and rectify all broken links on your blog.

Page Load Time

This is the latest parameter which Google has added to decide the search engine result placement of a website or blog. Although it will not cause too major a shift in your search engine positions, still it is important that you keep your sites loading time very low. It is easy to increase the load speed of your site with a few simple tweaks. A low page load time will also ensure that your readers dont get impatient or frustrated while browsing through the pages. Click here to know more in detail about website speed a rankings factor in Google now. And if you are running a WordPress blog, Click heer to know how to speed up your WordPress blog for better search engine rankings.

So these are the parameters we know affect our search engine rankings. There are a lot more which we are not aware of! Hope you liked the post. You can leave comments below

Related posts:

1. Internal Link Building for Higher Search Engine Rankings Page Rank
2. Website Speed One of Ranking Factors on Google Now
3. Using Named Anchors for user/search engine benefits

There is good news for webmasters and bloggers who use Google webmaster tool to keep track of top search terms for their websites and blogs. Now they have access to more statistics around top search queries for their website with charts. For all top search terms, impressions, clickthrough and % clickthrough statistics are available.

What these terms used here for:

Impressions total number of impressions for that keyword during the selected period for your website

Clickthrough gives the total number of clicks on your website for that keyword in a selected period of time

% Clickthrough gives the total percentage of clicks that your website gets out of total impressions. Suppose for make money online keyword, my website gets 5,400 impressions in the last one month and get 140 clicks, so my blog clickthrough rate for make money online keyword is 3 percent (approx).

For each keyword, we will have impressions, clickthrough and clickthrough rate as per our website positions on Google with respective URLs. This data is really useful to make estimates about the kind of traffic we can get for a keyword according to our website position in search engine results. From these statistics, I came to a conclusion, most of the time; 70-80 percent of traffic for a keyword is controlled by top 3 listing in the absence of paid results.

So if your website is placed on 9 or 10 position for a keyword and getting 5-10 clicks per day only, this count can increase 10s of time or even more if you are able to bring your website in top 3 listings.

Before this update from Google, we have access to top 100 search queries only. But now we have access to 1000s of search queries.

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2. Ultimate Keyword Research Ranking tool from KeyRow
3. Google adwords Keywords suggestion Tool