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@Nabeel | Create Your First Website,
Actually Nabeel, I would be inclined to disagree with both of your specifications for “good keywords”.
1. Highly competitive keywords can still be viable if you have an effective link-building campaign. Many top Google results are still not SEO-optimized. In 2007, our firm started a link-building campaign for RoomsToGo to rank for the word ‘furniture’. Obviously it took a long time and a lot of man-hours, but after 3 years, our client ranks #3 in Google for this impossibly insanely competitive keyword. You should never be scared off by the sheer search volume alone.
2. Low-traffic keywords can also be profitable if you have high ROI niches. If 250 people a month are looking for a very specific computer part and you are the only person supplying that very specific computer part, I would bet that keyword is going to be profitable, regardless of the low traffic.
Again, the numbers just don’t matter as much as the competition index. The numbers for “make money online” for example, are relatively low…and the competition is extremely stiff. I don’t understand why anyone would start a MMO blog or site right now.
There are still plenty of long-tails available. Use the Google Keyword Tool like you suggested. Use LinkDiagnosis or some other free app to find out what your competitors are (or aren’t!) targeting.
Good info on keywords! Keywords are very important and they have to be considered in writing content
I would like to add some information on keyword research:
Use Google keywords tool for keyword research:
https://adwords.google.com/select/KeywordToolExternal
Target keywords which have more than 2000 ‘broad’ searches per month AND which have less than 50,000-60,000 ‘phrase’ match results. (use the keyword you get from Google keyword tool and search for the keyword with quotation marks and look at the number of results).
Any keyword with searches below 2000 will not be profitable enough. And any keyword which has results in google above 60000-70000 will be too tough.
It doesn’t matter if it is a long tail (more words) or a short tail (less words) keyword. If the particular keyword meets the above criteria, then you should be ok.
But that said, MOST of the short tail keywords are gone now.
They do not meet the above criteria.
They went like 10 years ago. So you will have to concentrate on long tail keywords.
Cheers
Nabeel